What percentage of men wear scents like cologne? Good question. Inquiring minds want to know.

Overall Percentages

When you Google it, the answer is  63% occasionally and 23% all the time.  See graphic above. Apparently the stat does not include aftershave or body sprays.

Now the  Wall Street Journal uses a different source,: "In a report from market researcher Mintel, 55% of men said they wear cologne."

State & Country %

The discussion board Basenotes, "loving perfume on the internet" has a  thread on the topic. 

• In discussions on this board, American guys from Minnesota and Oregon are guessing in the 10% range, plus or minus. ("I think even adding in deodorant and antiperspirant- daily - - you might get to around 20% .") 
• A man from Puerto Rico says 15% here. 
• Singapore says 0, nobody.  
• Abu Dhabi says "110% of men here. The 10% is the overflow of influence onto expatriates here."  
• Germany suspects "daily use, no; aftershave < 5%; on special occasions < 10%."  
• Spain claims 80%, "but if you discount the people who has less than 2 bottles and this bottles are le male or Hugo boss the number decreases to 10%."

Add your state or country stat (your guess is fine) with a post on our  Twitter or Facebook page.

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